Minat Pembelian Konsumen pada Kopi Senja Dengkol Singosari: Peran Harga dan Lokasi dalam Perspektif Pemasaran

Abstract

Kopi Senja Dengkol is a coffee shop with a view and location that other coffee shops or coffee shops rarely have. The purpose of this research is to determine the effect of price and location on consumer buying interest at Kopi Senja Dengkol. The object of this research is Kopi Senja and the subjects of this research are consumers at Kopi Senja. The data collection technique used was a questionnaire. The validity test used in this research uses SPSS 18 software with the criteria that if rcount > rtable then the question is declared valid. Reliability test uses the alpha formula. Hypothesis testing tests the t test and f test. The results of the research that has been carried out show that all the data from the questionnaires tested are valid and reliable. Price and location variables influence consumer interest.